PA Betting Services is to become the official supplier and managing partner of sports content provider Timeform, owned by Flutter.
Timeform has been providing content, editorial, race verdicts and commentary on British racing for more than 50 years. With the new partnership in place, PABS will be able to offer its UK and international clients this content, along with its own core data services. The full rollout is planned for Q2.
“Timeform sees great opportunity in PA Betting Services’ vast distribution network, and this is what attracted us to this deal,” Sebastian Butterworth, director at Timeform. “We believe the two companies complement each other perfectly and together we are well-placed to become the number one global racing data and content brand.
“Our shared vision will ensure this collaboration continues to maintain the high levels of accuracy and integrity, synonymous with Timeform. This will be particularly important as we explore opportunities to deliver the Timeform brand to customers across the globe via PA Betting Services’ unparalleled international network.”
The two companies will be exhibiting together at ICE 2024.
