With sports betting firmly on the agenda in the US, a panel of experts considers how the changing face of betting in the land of the free will have an effect on affiliate marketing.
With the repeal of PASPA, it seems everyone is feeling like there is an imminent gold rush to re-enter the US again and reclaim the revenues that were made in a bygone era.
AffiliateINSIDER founder and CEO Lee-Ann Johnstone has over two decades of affiliate marketing expertise and worked across the US market when it was in boom in the early 2000s, prior to closing in 2006. Johnstone gathered together some of her colleagues to discuss where this market is headed now that the rulings have changed and how affiliates might take advantage.
Also on the round table are: Chris Grove, gambling industry analyst; Erica Anderson, director of marketing at Income Access, Paysafe Group; and Bertan Baytekin, founder of ProTipster.com, who all bring bring their perspective on the matter.
