The Betmakers Holdings, through its subsidiary BetMakers DNA, has signed a data and vision distribution deal with US greyhound racing track Palm Beach Kennel Club.
PBKC is one of the US’ most prominent tracks and a popular destination for racing, with over 5,000 per year, and poker and table games. DNA has signed a two-year deal with the club to distribute vision, data fixed odds and global tote pools into international markets such as Australia, UK and Asia. It is expected to launch in 2018.
The Betmakers CEO, Todd Buckingham, commented: “This is a very exciting deal and the first of what we hope are many similar deals. We believe this model will be the future of international distribution where wagering operators are given all the tools they need to strike a bet.
“The deal includes an all-encompassing fee for operators based on turnover which means the operator has minimal risk with no upfront cost as the information is distributed through the Global Betting Solutions platform. GBS is already integrated into many major global wagering operators which means there will be minimal integration work required.”
