Online betting operator Tempobet is the new shirt sponsor of English Championship club Preston North End for the 2017/18 season.

Tempobet to sponsor Preston North End Source:

The Tempobet logo will appear on the first team’s match shirts, with extensive advertising in place around the Deepdale stadium during the season.

Tempobet CEO Tim Peters said: “This is a terrific opportunity to extend our horizons within football and are delighted to complete the deal with Preston North End.

“English football is a crucial part of our business and given PNE’s historic standing in the game, it’s a perfect fit. We’re excited about growing our relationship over the next 12 months.”

A Preston North End spokesman said: “We are delighted to welcome Tempobet as our principle sponsor for the 2017/18 season and look forward to working with them to achieve their sponsorship ambitions.

“It is a great opportunity for Tempobet to showcase its brand and important for Preston North End to be able to attract companies with international reach.”