Online sportsbook Tempobet has secured advertising deals with La Liga football clubs Real Madrid and Barcelona.
The brand and its sister casino, Tempocasino.com, will feature on the European TV feed broadcast outside Spain throughout western and eastern Europe, including Russia.
Their branding will be displayed in-game for 12 minutes during the away fixtures that the two clubs play in La Liga between the middle of August and May 2017, totalling 36 matches.
The six-figure deal is possible thanks to technology which allows perimeter billboard advertising to be digitally modified by territory in order to connect global sport with local audiences.
Tempobet managing director Mark Clayton said: “The ability to tailor advertising to audiences where we feel it will have the most impact is particularly pleasing and will give both the Tempobet and Tempocasino a huge profile boost over the coming months.”
Tempobet, who have former Real Madrid star and World Cup winner Roberto Carlos as a brand ambassador, offers a comprehensive live betting service, as well as casino, virtual games, binary options and lottery.
