Online gaming marketing and business development consultancy TAG Media has launched a paid-social department to help igaming operators in social media strategic planning, media buying and campaign analysis.
Tom Schurch, head of paid social at TAG Media, explained: “We aim to provide market-leading social media marketing services to compliment TAG Media’s existing service offering.
“Alongside the strong experience the team has in campaign strategy, buying and reporting, we will be offering exclusive products designed to specifically engage the igaming industry’s target demographic to really put our clients ahead of their competition when it comes to user acquisition, retention, branding or a combination across social media”.
Tom Galanis, director at TAG Media, added: “With one in every three online minutes spent on social media, adding paid social media marketing to our growing consultancy business is a natural step and one we feel will bring exceptional value to existing and prospective clients and partners, from operator to affiliate.”
