Symplify’s AI Personalistion Module will be rolled out to the brands under the SoftMaya software provider umbrella as part of a new partnership.
SoftMaya operates multiple igaming brands like Rock ‘n’ Reels, which will make use of Symplify’s technology across sport and casino lobby pages.
The Onpage AI gives users a personalised and tailored web experience based on machine learning. The Symplify service is integrated into SoftMaya’s communication, retention and conversion strategies with the aim of allowing CRM teams to manage operations from a single console.
Symplify CEO, Robert Kimber, said SoftMaya has an “exciting future ahead”, adding that the AI Personalisation Module “revolutionises the way in which we can understand user behaviour and then positively adapt website experiences to meet player preferences.”
Will Parker, marketing manager at SoftMaya, said: “It was clear very early on in our discussions with Symplify that its service would greatly benefit our next stage of company expansion.”
