The new online casino brand for Casino Barriére Montreux in Switzerland was launched in December and reports suggest it did well over Christmas and New Year.
The brand, Gamrfirst, uses Gamaza’s ISO 27001 GaminGenius software, including an account platform with compliance framework, regulatory data vault, payment gateway and real-time CRM.
Gamrfirst also uses Gamanza’s "rules engine" to automate actions based on various behaviours and thresholds, ensuring that the operator can easily administer its stringent risk management and responsible gaming policies.
Casino Barriére Montreux will seek to promote new gamification features and hybrid loyalty offers between the land-based and online operations.
