Mr Green, the Swedish igaming brand, is celebrating its 10th birthday, with MRG group CEO Per Norman stating that it remains the “flagship” for the company.

Mr Green

The best-known brand among casino players in Germany, Mr Green was founded by three Swedish IT entrepreneurs looking for a powerful name for their new gaming site that would be associated with responsible gaming.

Mr Green was one of the first sites that handed its players the opportunity to set limits and ever since, the foundation of Green Gaming has been a key factor within the business strategy. The group it belongs to rebranded as MRG back in May 2018.

“Mr Green is of course still our flagship,” said Norman. “We are now working with two global brands in parallel – Mr Green and Redbet, which we bought in the beginning of the year from the Bonnier Group.

“MRG is today a fast-growing igaming Group with 187,000 customers in 13 markets and is still what is was at its foundation ten years ago –an innovative, digital fast-growing group.”