The iGaming Asia Congress in Macau on February 23-25 will show just how lucrative the Asian market is.
There are more than 100 people currently confirmed to attend and the event will have a line-up of 50 speakers who will detail how they have developed viable business models in casual gaming, sports betting, lotteries, poker, bingo and casino games.
A few of the topics to be addressed at the conference include:
• How to access Asia’s social networks for marketing gaming products.
• Find effective solutions for deposit and withdrawal in each Asian market.
• Determine the right product and distribution mix for your business and learn how to cross-sell to your database.
• Design loyalty programmes that work in Asia.
• Identify how Asian interfaces and transactional capabilities need to be adapted for the European market.
• Find out how to convert land-based customers to online in Asian casinos.
