StarPick, a fully comprehensive fantasy cricket platform, has been launched in the UK following its success earlier this year in India, with 650,000 users acquired in 90 days.
Co-founded by Trigam Mukherjee, Rohit Nair, and Ulf Ekberg, a founding member of Swedish pop group Ace of Base, StarPick will offer the first fully comprehensive fantasy cricket platform in the UK. Designed and built in Sweden, the platform will give UK-based players the chance to become managers of their own virtual fantasy team by selecting real stars from the world’s major cricketing and other sports leagues and tournaments worldwide, while competing with fellow virtual team managers online.
The participants use the athletes’ current performance and analysis via statistical data to compete against other players in a fantasy sports tournament. Each virtual team owner is awarded points based on the athletes they have selected and the real time performance during live matches. The players with the maximum points will receive cash prizes. As an inaugural offer, Starpick will be giving out over £1m.
In conjunction with Starpick’s UK launch, Gloucestershire County Cricket Club’s new kit will feature the StarPick brand identity for the first time in tonight’s Twenty20 match against Somerset at the County Ground in Taunton. StarPick branding will also feature prominently at the Brightside Ground in Bristol for Gloucestershire’s home matches throughout the partnership.
Will Brown, Gloucestershire County Cricket Club CEO, said: “We’re thrilled to have StarPick join us as our main team sponsor. The world of fantasy cricket has gone from strength-to-strength recently, and we hope that through our partnership we can bring that enjoyment to the UK.”
Rohit Nair, StarPick co-founder, said: “We’re very proud to be the new sponsor of Gloucestershire County Cricket Club, and look forward to a very exciting season ahead. It will be a special moment for all of us at StarPick when the team line up in their new kits against Somerset tonight.
“Our fantasy cricket platform has been very well received by cricket fans in India, and we’re confident that we can replicate that success in the in the UK by giving cricket fanatics the chance to build their own fantasy team and engage with likeminded supporters.”
