German football club Hannover 96 has struck a sponsorship deal with StarGames.de, part of Greentube group, for the 2023/24 season.
The online gaming platform will see its logo featured on advertising displays in the Heinz von Heiden Arena, as well as on the training and warm-up kits of the first team.
“It is a great honour to collaborate with a football club of such standing and with such established tradition,” said StarGames brand manager László Pados. “Commitment, passion and fair play are values that are important not only to Hannover 96, but also to us as fundamental cornerstones for our company and brand.
“Most of all, we are looking forward to supporting this team and its fans and helping them achieve success in what is a very competitive league.”
StarGames marketing manager Andreas Jansch added: “This partnership provides us with an exciting opportunity to reach the many 96 fans and demonstrate our enthusiasm for outstanding achievement, both on and off the pitch. We cannot wait to really get going!”
Said Christian Woike, director of sports marketing agency Sportfive: “We are delighted to have gained a partner that has recently enjoyed success in strengthening its activities in the German market. As part of this partnership, we are assigning the status ‘team presenter’ for the very first time. This is a newly designed rights package that guarantees the partner high visibility in connection with the 96 first team.”
