The Stanleybet Group is restyling all of its brands as it looks to the future of the global market.
Ivan Fantasia, head of brand, marketing and communications for the group, said the diagonal cut that divides the token “symbolises the balance between tradition and innovation.”
The slope of the cut is 18 degrees, which is also the angle the Stanleybet trademark letters are set to.
Fantasia said the number 18 has “significant symbolic resonance” for the age restriction for gambling and conveying “strength, luck and prosperity.”
The colour of the small section of the token and occasionally the background of the logo itself will adopt a theme or different colours on social media, which will be dedicated to “the celebration of an event of historic significance, whether it be sporting, cultural or customary.”
Giovanni Garrisi, CEO of the Stanleybet Group, said: "Since we first considered the rebranding, the goal has been to continue to embody the group's core values – strength, dynamism and balance - while responding to the changes in the industry and, more generally, to new styles and trends used to convey a message.”
