Spotlight Sports Group has partnered with bookmaker AK Bets to become the title sponsor of the Racing Post’s golf betting show, The Sweet Spot.

Golf

Hosted by Jack Reeve and featuring golf tipster Steve Palmer, The Sweet Spot will be distributed every Tuesday. Additionally, four special edition episodes will also coincide with each of the prestigious golf Majors, featuring exclusive live watchalong sessions of the thrilling final days of The Masters, PGA Championship, US Open and The Open.

“The Sweet Spot has established itself as one of our most popular weekly shows and Steve’s insight and expertise is widely regarded as the leading content and opinion for golf sports bettors,” said Spotlight Sports Group’s head of media sales Damian Mears. “We’re excited to partner with AK Bets and continue to grow our reach and engage with a valued audience in both the UK and Ireland.”

Anthony Kaminskas, founder of AK Bets, said: “I have been an avid listener of The Sweet Spot for a number of years and I’m delighted AK Bets is now sponsoring the podcast. I’m particularly excited AK Bets are going to be involved with watchalongs for the four Majors and feel like that’s a format we, along with Jack and Steve, can have fun with while creating engaging content for the show’s followers.

“Golf is a sport we’re keen to attack at AK Bets and this partnership with The Sweet Spot fits perfectly with our aspirations to be the go-to bookmaker for golf bettors.”