The SOFTSWISS Sportsbook, the online sports betting platform launched at the end of 2020, has gained traction in its first year of operating performance.
According to the Sportsbook statistics, men are the top users of the platform. Men account for 97 per cent of the sum of all bets, while women only account for three per cent.
The situation is similar with the number of bets made, or bet count. In 2021 men made 94 per cent of of all bets recorded in the SOFTSWISS Sportsbook, while women only made around six per cent.
"Our product confirms the prevailing theiry that the sports audience is predominantly male," commented Alexander Kamenetskyi, product owner at SOFTSWISS Sportsbook.
"This pattern is easy to interpret and culturally related to spending time together watching sporting events, which is less characteristic of the female segment of gamblers. Men are more often interested in sports and consequently more likely to become betting site visitors."
The analysis of the players age revealed that the users aged 41 to 50 years old provide the biggest contribution. More than 55 per cent of total bet sum is generated by this player group.
Surprisingly, however, middle-aged players (31 to 40 years old) are the ones who make the most bets: they account for 37 per cent of the total count of bets.
In 2021, people were more likely to use mobile phones to place bets - these made up 65.5 per cent of all bets. However, when it comes to the bet sum, the picture changes dramatically.
Players spent the most money from desktop devices (62.6 per cent of total bets sum). Tablets prove to be the least popular betting devices.
"Desktop devices tend to be an important tool for professional and VIP players, who use multiple monitors at once to simultaneously study statistics and analyse data in parallel with the game," added Kamenetskyi. It is the most advanced way to track changes in real time."
