Sports betting operator SKS365 has announced the roll-out of Wiraya’s software for automated customer interactions for their core brand planetwin365, with an initial focus in the Italian market.
This approach is designed to deliver an enhanced customer experience to generate increased conversion rates.
Adalbert Wisniewski, head of sales operations for SK365, said: “We have always tried to have a player-centric culture, and we wanted to make all our customer communication touch points as personalised as possible. This means moving beyond the traditional, un-targeted mass-marketing messages that so many operators use to approach players.
“While enhancing the experience for our players is key, ultimately, we feel by using Wiraya, we can build intelligence into our systems, targeting the right players, at the right time, to increase the customer lifetime value for the business.
Wiraya’s igaming director, Hampus Lindberg, said: “There’s a real challenge now for igaming operators. A combination of tighter regulations, increased competition and greater expectations from customers, means that customer experience is becoming the prime way to differentiate your brand. In Italy in particular, a ban on advertising makes the need to focus on existing player loyalty, more important than ever.
“With this is mind, combining planetwin365’s fun in game experience with engaging player communication, we think is a really pretty powerful combination. This not only delivers a positive experience for players, but ultimately increases deposits for planetwin365.”
