International sports betting brand VBET, which is part of Vivaro and has licences to operate in the UK, Malta, France and Sweden, has joined the International Betting Integrity Association.
Founded in 2003, the brand has since expanded from its initial retail businesses into online gambling and currently has sponsorship deals with AS Monaco and Portsmouth football clubs.
The VBET brand will now feed into IBIA’s global betting integrity monitoring and alert platform.
The operator joins many of the leading regulated sports betting operators in the world, with the association’s members accounting for over C$160bn (€115bn) in global betting turnover per annum and nearly 50 per cent of all regulated commercial operator online betting activity.
Tigran Harutyunyan, head of the trading and sports unit at VBET, said: “We are delighted to be joining the membership of the IBIA and we look forward to our mutual collaboration.
"We offer markets on over 120 sports globally, so helping to maintain the integrity of the sporting events we offer to our customers is vital.
"The IBIA’s global reputation for dealing with sport integrity issues is unparalleled and this partnership underlines our commitment to providing our customers with the fairest offering possible.”
