Alpha Odds, the automated odds recalculation tool from Sportradar, delivered an average profit for clients of 10 per cent in 2023 over its conventional odds product.
Launched on a first-to-market basis in 2022, the tool, which lets operators generate bespoke betting prices in line with their risk exposure and liabilities, is used by more than 60 operators globally.
Utilising Sportradar’s AI capabilities, Alpha Odds can more accurately predict the probability of a game event taking place, which allows operators to manage their risk more efficiently.
Darren Small, senior vice president of managed trading services at Sportradar said: “Since Alpha Odds introduction to the market in late 2022, Sportradar has transformed trading betting markets. The independent ISAE certification validates the performance of Alpha Odds and provides confidence to clients that the associated financial aspects of the solution are transparent and accurate.”
