Sportradar has integrated live sports data and betting content into video advertisements using its ad:s paid social marketing solution.
The move allows the delivery of “more relevant adverts, at speed and at scale” for Sportradar’s igaming and betting clients to enable greater engagement and “enhanced campaign efficiency,” the company said.
Sportradar’s technology, which uses artificial intelligence, creates and delivers tailored social media adverts which update in real time to reflect betting market movements, including live odds and casino games and jackpot value.
Meta’s Instagram and Facebook platforms have initially taken up the new solution, Sportradar said.
Sportradar’s SVP marketing services, Niki Beier, said paid social media clients have “already seen fantastic results using static creative ads informed by our live data.”
The company is “maximising the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging and better performing video adverts,” Beier added.
