Sportradar has won the bid for the global ATP data and betting streaming rights.
Tennis Data Innovations began an extensive RFP process in January this year, with five bidders making their proposals over multiple rounds.
And Sportradar has won the rights, which run for a six-year cycle beginning next year.
The company has supplied official ATP Tour and Challenger Tour secondary data feeds since the start of 2022.
Carsten Koerl, Sportradar CEO, said: “The capabilities and global scale of our offerings will provide betting operators innovative, best-in-class products and tech savvy tennis fans a richer, more immersive experience that only Sportradar can deliver.”
He added that tools such as computer vision and AI can “drive new, compelling ways for fans to engage with tennis.”
David Lampitt, CEO of TDI, said Sportradar was successful because of its “combination of product capabilities, global reach and an innovative commercial model that preserved our ability to share in the continued growth of this market.”
TDI and Sportradar will now work to agree and finalise contractual terms ahead of the rights cycle beginning on January 1, 2024.
