Sportradar has launched a series of micro-betting markets for tennis, with plans to expand the service into other sports next year.
The micro-markets, set to enter the industry into October, leverage artificial intelligence and deep tennis data from Tennis Data Innovations (TDI) to allow Sportradar to offer operators a solution that processes hundreds of thousands of data points per match.
Eight distinct micro markets have therefore been created, leading to approximately 1,500 new betting opportunities per match.
The markets include the next breakpoint and whether the next serve will be an ace, raly or double fault.
Who will serve the next ace, total shots in a point and last stroke type – such as serve, return or forehand – will also be on offer to Sportradar’s operator network.
Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro-markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
The partnership leverages Sportradar’s deal with TDI, as part of its partnership with professional tennis tour the ATP, signed in December last year.
Sportradar will expand its micro-markets to American football, baseball, basketball and ice hockey in the first of 2025.
