Sportradar is looking to enhance the National Basketball Association’s NBA League Pass with fresh betting-related functionality.
Provided by emBET, Sportradar’s over-the-top solution, sports betting content such as point spreads, over-unders and money lines will be integrated into the NBA’s live streaming platform to amplify the in-play betting experience.
Users can opt in to be able to view and select bets directly on NBA League Pass. They are then directed to FanDuel or DraftKings, the NBA’s official betting partners, through an embedded link.
Sportradar’s senior vice president of Audiovisual Patrick Mostboeck said emBET will make the in-play betting experience “more engaging and immersive” for NBA fans.
“Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement,” he added.
Scott Kaufman-Ross, the NBA’s executive vice president of Media and Gaming, said the emBET integration matches the competition’s vision to “create hyper-personalised and customised viewing experiences within NBA games,” adding: “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualised betting information directly on NBA League Pass.”
