Canadian sports network Sportsnet is partnering with Sportradar to deliver data-driven content for sports fans in North America.
Real-time statistics, player information and detailed datasets from Sportradar will be integrated into Sportsnet’s broadcasts.
Sportradar will also give Sportsnet access to statistical experts and its radar360 web-based research application, with the collaboration facilitated through Sportradar’s OnAir service.
Brian Josephs, head of regional sales, North America, at Sportradar, said the two companies will aim to bring fans “closer to the action, providing them a unique, more engaging viewing experience."
Sportsnet’s entire brand portfolio including regional channels, East, Ontario, West and Pacific will form part of the Sportradar integration.
Sportsnet ONE, Sportsnet 360 and Sportsnet World will also benefit from the deal.
