Sportradar has extended its global collaboration with German football for a further six years.
The fresh deal with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, will now expire at the end of the 2031-32 football season.
Sportradar will be able to collect and exclusively distribute live match data for betting purposes, and provide betting and streaming rights for all matches in the WOW Virtual Bundesliga, the DFL’s esports offering.
The company will also look to further combat match-fixing with education and prevention services, in addition to the existing bet monitoring through Sportradar’s Universal Fraud Detection System.
Sublicensing video content from Germany’s top two divisions to its global network of sportsbook clients will furthermore feature on the agenda for Sportradar through the deal.
Sportradar’s SVP Rights and Strategic Projects, Moritz Gloeckler, said: “We are the ideal partner to work with the Bundesliga in widening and deepening their fan base through the development of new AV and data-driven products, using the latest technologies such as augmented streaming and AI.
“This agreement aligns with our broader strategy to selectively invest in long term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients.
“We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.”
Peer Nuabert, Bundesliga International chief marketing officer, added: “From the start, we have been aligned in pushing the boundaries of technology for the benefit of the fan, and this early prolongation, which by the end will take us to more than 25 years of collaboration, is an outcome of the trust and excitement we share for the future.”
The agreement covers the Bundesliga, Bundesliga 2 (outside of the DACH region) as well as the German Super Cup and each season’s relegation play-off matches.
