Sportradar has launched Sportradar Virtual Stadium, an artificial intelligence and machine learning-driven social engagement solution for sportsbook operators, in time for the World Cup.
Sportradar Virtual Stadium provides bettors with the opportunity to socialise with their peers and share the live sports experience by participating in conversation and friendly debate on betting content, pre-match build-up and on-the-pitch action.
This allows operators to interact with bettors as well as develop and nurture their own online communities, resulting in a deeper understanding of customer behaviour.
Hosted on a sportsbook’s home page and running alongside sport-specific betting content, Sportradar Virtual Stadium delivers a personalised betting experience, allowing operators to choose which social components to include in their set-up and tailor the contents to the interests and preferences of their customer base.
Blaz Zitnik, managing dDirector, betting entertainment tools at Sportradar, said: “Built upon our more than 20 years’ experience in the data space and an unrivalled tech stack, the Sportradar Virtual Stadium solution is helping operators maximise the full commercial potential of this winter’s global soccer tournament.
"By combining innovative engagement tools with deep end-user insights, operators can deliver a personalised soccer experience that engages their customers for longer periods of time and increases loyalty.”
