Following an expansion of its partnership with Caesars Sportsbook, Sportradar has become the official supplier of sports betting data from the NBA, MLB and NHL.
Sportradar will now provide Caesars Sportsbook access to certain NBA optical tracking data for the very first time. This is provided exclusively by Sportrader due to a partnership with the NBA.
Caesars and Sportradar will also collaborate on the development of several new betting products.
“As in-play betting increases in prominence in the US, the fast, accurate and reliable data that Sportradar curates will play a critical role in contributing to Caesars’ efforts to maximise revenue opportunities,” said Ed Blonk, chief commercial officer, Sportradar.
“We look forward to working closely with Caesars to help them deliver engaging experiences for customers while we monetize our league partnerships.”
