Sportradar has expanded its partnership with Betway to build upon the current sports betting services agreement between the two parties.
Betway will utilise ad:s, the global technology provider’s multi-channel performance marketing platform, as well as its Audio Visual services, featuring a global portfolio of live streaming sports content.
Sportradar said it aims to help Betway to more effectively engage, acquire, retain and grow customers across display, video and social channels, as well as deliver a more personalised experience.
Ed Blonk, chief commercial officer at Sportradar, said: “By creating an enhanced, highly personal experience for customers, sportsbooks are now able to differentiate their offering to establish loyalty, drive growth and be distinctive in an increasingly competitive environment.”
Anthony Werkman, CEO of Betway, added the agreement will allow the operator to “engage our customers across a variety of devices, platforms and channels, which further enhances the sports betting experience.”
The agreement between Sportradar and Betway will continue to provide Sportradar’s Bet Entertainment Tools, Live Odds, Pre-Match Odds and Live Data.
