Sportradar and the US' National Basketball Association have announced a multiyear partnership agreement.
This will see the NBA, Women’s National Basketball Association and NBA G League use Sportradar’s global and wide-ranging capabilities to grow US operations, increase their international footprint and drive fan engagement.
This new partnership begins with the 2023-24 NBA season and provides the NBA with an equity stake in Sportradar. The agreement maintains Sportradar as the exclusive provider of NBA data worldwide that will help fans across the globe engage with the three leagues.
Sportradar will continue to be both the authorised global distributor of official NBA and WNBA betting data and the distributor of live game video that is available to international sports betting operators for fans to experience in real time.
In addition, the new relationship includes expanded distribution rights regarding the use of player tracking data. Sportradar will also establish a dedicated team to innovate and transform the fan experience.
This will include utilising data to create a deeper understanding and appreciation of the game, developing new data products to enrich fan engagement and revolutionising how sports betting data is utilised by betting operators and media partners.
