Spillehallen.dk is launching Betsoft igaming content across Bingohygge.dk, a new site that is aimed at Danish women.
The site will offer the software firm’s full suite to its players, including Slots3, ToGo mobile and Classic Slots.
“It is brilliant to target Bingohygge.dk toward a female audience,” said Aaron Axisa, account manager at Betsoft Gaming.
“Women are the fastest growing player demographic in our business and we are sure that building a site customised to that group will be a resounding success. We know Spillehallen.dk has the experience and dedication to create a superior experience for these players.”
Erik Boye Hansen, CEO of Spillehallen.dk ApS, said: “We are a well-known company in Denmark both for our online casino site Spillehallen.dk and for producing the original slots both for the online and offline market.
“We are now forming partnerships with different media companies, where we offer white labels for the Danish online casino market. The first partner is Vores Medier and we are very excited about launching www.bingohygge.dk with them.”
