High-level client support at every stage of cooperation compared to competitors is one of the key advantages highlighted by SOFTSWISS partners during a customer satisfaction survey.
The survey was conducted in January and February of 2022 by the leading evidence-based insights and consulting company Kantar Ukraine.
The main objectives of the research were to get insights on client expectations when choosing the igaming software provider, discover product and workflow characteristics that are the most significant for partners and disclose the level of satisfaction with SOFTSWISS solutions and services compared to competitor products.
The survey was conducted among partners of the SOFTSWISS Game Aggregator, one of the most demanded products in the company’s portfolio.
According to the research, the crucial functional reasons for choosing a business partner in the igaming industry are the following: a wide range of games; flexibility in discussing terms of service; and quick response and resolution of issues.
At the same time, the characteristics which have low importance are the availability of licences and certifications for regulated markets and overall positive reviews about the company.
As for the emotional characteristics which influence the decision, the top three became: simple and quick communication with the [account] manager; offering services and products that meet the needs of your company; and long-term partnerships.
