Softswiss has unveiled a new creative campaign to promote its attendance at ICE Barcelona.
“Hungry for success? Dive in with Softswiss” will be led by a central shark character.
The move follows Softswiss’ use of a lobster for its “Grab Success in igaming” campaign for SiGMA Europe 2023.
Softswiss said its ICE stand will feature 360-degree panoramic content, light show elements and extended reality elements.
“ICE Barcelona is a unique opportunity to connect with our industry leaders, showcase our latest breakthrough, and share our vision for the future of igaming,” said Softswiss chief operating officer Vitali Matsukevich.
“The new location adds an exciting dynamic and positive anticipation of the expo. We look forward to engaging with the leaders of the igaming community that ICE brings together.
“We also hope our partners and guests will appreciate our new technological approach to the exhibition stand.”
