SOFTSWISS says its Player Reactivation team helped to return 13,000 dormant players to the company’s platforms in 2022.
The team, responsible for analysing players who decrease their participation in gaming, made 50,000 calls and sent 30,000 text messages to customers.
The share of the deposits made after the calls was 82 per cent, while text message input was 18 per cent.
Overall, the number of reactivated players increased 2.2 times, while total deposits grew 5.5 times against 2021.
Danila Novitsky, Player Reactivation team lead at SOFTSWISS, said: “This year, we will continue to perfect our service and help clients grow their business not only through reactivation campaigns but also by solving technical issues in making deposits.”
Benjamin Umpleby, fouder of Casitsu Casino, said of the participation with SOFTSWISS that the Player Retention team had provided the “most valuable and critical service to date.”
