SOFTSWISS has simplified the process of managing websites launched on its sportsbook platform by implementing a content management system.
The CMS, developed especially for online sports betting projects, covers all the specific requirements related to sports betting web portals and provides clients with one more instrument for brand customisation.
Those changes that previously required front-end developer work now take a matter of seconds. Namely, the novelty allows the operator to add or modify any kind of content on their online sports betting website easily and quickly via a convenient CMS tool.
Another significant advantage of the sportsbook CMS is to come shortly. The content management system will be updated with the extended functionality for setting up and managing banners on the website.
Operators will have a chance to target banners to the particular player audience, event, country or any other characteristics which could be relevant to the brand at the moment.
“Our main task now is to make the sportsbook the most flexible solution for online betting," said Alexander Kamenetskyi, product owner at SOFTSWISS Sportsbook. "Launching the CMS is another logical step towards this goal.
"This is not the last technical update for the near future. We are currently working on a feature that will allow the sportsbook to immediately stand out from the competition.”
