Two progressive and in-demand SOFTWISS products, the Game Aggregator and Sportsbook, have gone live with a cross-product integration.
Clients who choose to connect to the company’s game aggregation platform can now connect to the sports betting platform at once.
This integration strengthens the ecosystem of SOFTSWISS products and creates a new offering for new and current clients. The combined Game Aggregator and the integrated Sportsbook platform are already available.
Furthermore, the third SOFTSWISS product, the Jackpot Aggregator, will join this integration soon. The entire product connection will be planned quickly, but an MVP version of the triple integration is accessible now.
The advantage of this integration is that new clients, who connect to Game Aggregator will also be able to receive a sports betting platform at the same time, without having to additionally integrate and manage a second API or iFrame.
Current Game Aggregator clients can now receive the SOFTSWISS Sportsbook with minimal technical upgrades in a short time. At this time, SOFTSWISS is helping handle all of the additional technical development for current clients.
This innovation opens up a new phase of development for both products within the SOFTSWISS product ecosystem and the igaming market.
The two products had not initially been planned to interact with each other, but industry demand for combined casino and sports betting products brought the teams together for a new solution.
According to heads of products, it was not obvious at first to imagine how exactly the SOFTSWISS Game Aggregator and the Sportsbook platform could interact. Gaming sessions in casinos are shorter than in sports betting.
However, despite initial doubts, the integration went better forward. The SOFTSWISS Sportsbook has maintained its functionality, product quality and diverse bonus offering, while the Game Aggregator will fully maintain its high level of customer service.
