SOFTSWISS has appointed Rhys Hamilton as head of VIP at Managed Services.


The former head of casino at League of Entertainment and ex-head of VIP at Casumo and Hero Gaming will now be responsible for reinforcing SOFTSWISS’ VIP service to drive value and retention and maximise revenue growth.

Hamilton, who has over 18 years’ experience in igaming, said: “I look forward to developing a winning combination of gold star service for VIPs in a responsible and sustainable way.”

Anastasia Vyshinskaia, head of SOFTSWISS Managed Services, added the company is “confident” that Hamilton can boost SOFTSWISS’ VIP service level and increase the segment’s revenue.