The SOFTSWISS Casino Platform is expanding its functionality by adding new features and updates aimed at boosting player acquisition and retention.

SOFTSWISS

Its bonus management via API is now available to clients, with the new tool adding flexibility and allowing operators “to add a new level of personalisation to bonuses for each player.”

Using the Bonus API, SOFTSWISS clients can create and provide free spins, cash and lootbox bonuses tied to various events without changing bonus system settings.

Clients can set their own bonus and the system can match the most appropriate bonus to a user based on the relevant gaming behaviour. “The interface will feature player profile parameters to set up bonus rules. This will enrich the player experience, make the brand’s bonus policy more productive and reduce the waiting time for the bonus implementation,” the company stated.

Darya Avtukhovich, head of the casino platform at SOFTSWISS, said: “The Bonus API is an excellent example of a tool which will help operators build long-term and fruitful relationships with players, prioritising a personal approach and boosting audience loyalty. Our team is committed to the SOFTSWISS Casino Platform's ongoing evolution. We will continue to develop new top-notch technologies to provide our clients with exceptional service and leading innovations in igaming.”

Several of its major clients have already tested the Bonus API tool and SOFTSWISS said its product team would be developing the interface further.