Casino and sportsbook group Soft2Bet has signed a new partnership deal to sponsor digital perimeter boards for the Spanish National Football League with its Campobet brand.

As part of the headline deal between the firm and the Spanish football league, matches of the El Classico game between F.C. Barcelona and F.C. Madrid will also be included.

The boards will be shown in as many as 50 countries on TV stations across the globe as part of the deal.

Campobet is one of Soft2Bet’s biggest brands in Europe and offering online casino gaming. 

Boris Chaikin, CEO at Soft2Bet, said: “We are thrilled to be partnering with one of the world’s elite Football leagues and can’t wait for the matches to start!

“With a strong focus on sports betting and hosting more than 50,000 live events each year, Campobet is the ideal sportsbook and casino brand to join forces with the very best of Spanish football.”

Soft2Bet currently operates with SGA, MGA, and Curacao licences, with further certification within the Europe set to follow.