Virtue Fusion Alderney will launch the first-ever bingo games with embedded social networking on December 8.

Following nine months of development and testing, William Hill, bet365, Paddy Power, Ladbrokes, Virgin and Golden Hat are the first customers to adopt the new product.

The technology will enable players to develop their own online communities, to chat to friends during games, as well as uploading information and pictures to their profile.

Virtue Fusion Alderney CEO Bob McCulloch said: “This marks a major stage in the development of our products. After nearly a year in the making, our clients and their customers will be getting an excellent application that will be fun and easy to use, appealing to players of all ages.”