Many online gaming operators are at risk of being left behind when it comes to the social gaming market, it has been reported.
Social media consultancy SocialMediation.com believes that as legislation, regulation and tax policy develops across new markets, a new battle is occurring within the online world of social network platforms.
The company, which offers strategic and operational advice for gaming brands looking to explore the new markets of social network platforms, has published a free White Paper on Social Apps and the Gaming Industry, which will be the first step in assisting the small and medium-sized operators to move into the sector.
“We speak to gaming companies every day that do not have any form of serious social media strategy. This is a concern in these fast-moving times, particularly with the huge volumes of traffic involved and social platforms creating their own currencies and plans for gambling,” said Social Mediation managing director Phil Shaw. “In order to stay one step ahead, the industry needs to be far more creative than it has been in the past. The White Paper will increase awareness of how social media and social apps are impacting on the gaming industry, giving the traditional online operators a starting point for doing this.”
The paper covers key areas including: Social apps – the basics, consumer engagement, competitive differentiation, retention and real-time value, ROI, the legalities and policies relevant to the gaming sector and mobile social gaming.
“At a cost of US$80m-$90m, many questioned Caesars Entertainment’s acquisition of Playtika, the creator of apps such as Slotomania and Farkle Pro; however, considering these products enjoy three million monthly users, perhaps now it’s possible to think this was a great deal,” added Shaw.
