Customisable odds comparison site SmartBets, powered by bettingexpert.com, has enlisted the help of its free-to-use BetBot to give Euro 2016 fans on Facebook a helping hand with their last 16 wagers.
BetBot responds autonomously to users via Facebook Messenger, providing real-time odds on upcoming games from major bookmakers through SmartBets.
Henrik Dam Honoré of Better Collective, which operators bettingexpert.com, said: “We’re a forward-thinking company that is treading a new path in the betting and gaming industry when it comes to product innovation and affiliate marketing techniques.
“SmartBets and bettingexpert.com have always been about helping punters make the best bets possible – BetBot is that idea personified.
“BetBot will interact with users, and help guide us in new directions based on user needs,” said Honoré.
