Betting exchange operator Smarkets has announced the launch of its new sportsbook product SBK.
SBK is a sportsbook app that combines odds with a social-focused interface to offer users a fair and fun app for betting on sport and politics.
Prices on SBK are the same as those on the Smarkets exchange, which has a peer-to-peer model and proprietary technology.
SBK will benchmark its prices directly against leading bookmakers and show users how often they are getting the best odds with the SBK Price+ feature, which will initially compare odds on football before incorporating the app’s entire event offering.
Users will be able to sign up and start betting on SBK from today. The app has been in a private test mode, with a waiting list to join, for the last 12 months.
Smarkets CEO and founder Jason Trost said: “We are extremely excited to fully launch SBK having made substantial improvements since the beta introduction last year.
“By combining innovative technology with transparent and fair odds, I believe we are able to offer a product like no other in the market, which will help us continue to have an impact in an industry dominated by a few big players who don’t seek to give customers the best value.”
