Betting exchange Smarkets has launched in Sweden after receiving approval from the national regulator.
The London-headquartered company operates a peer-to-peer platform for trading on sport, politics and current affairs and it is now available to users in Sweden at smarkets.com.
Smarkets is the second licensed betting exchange in Sweden, where online gaming and betting operators reported revenues of SEK14bn (£1.2bn) in 2019, according to figures from regulator Spelinspektionen and the Swedish Tax Agency.
As well as its UK base, Smarkets also has offices in Los Angeles and Malta.
Jason Trost, Smarkets CEO and founder, said: “We know that customers in Sweden have been eagerly anticipating us going live, so I’m very excited to launch the Smarkets exchange there.
“I am confident that our market-leading prices and superior product will appeal to Swedish customers. The fact that we own our tech stack is one of the reasons we are able to offer the best pricing in the industry, and I’m really looking forward to growing our user base in Sweden.”
