Swedish slots specialist Quickspin, a Playtech Group company, has announced the launch of its latest loyalty tool, Quickspin Challenges.

Quickspin

Designed as a customer retention tool available to operators, the tool enables an additional level of gameplay for players on top of Quickspin’s existing titles.

Challenges is in essence is a mini-game displayed on top of each slot, with the extra level of gameplay fuelled by the outcome of spins from the game below.

The player’s aim is to guide an in-play character through a maze to a final prize, allowing participants to unlock prizes as the path through the maze is generated – even if they might not hit that final big win.

Quickspin CEO Daniel Lindberg said: “We are absolutely delighted to launch Quickspin Challenges. We’ve designed the retention tool to offer some extra excitement with our slots, and hope that it will give our players the chance to enjoy playing them that extra bit more!

“Challenges will add another layer of entertainment on top of your usual gaming experience. Gamification is the future of our industry, and we’re proud to be at the forefront of this trend. Stay tuned for lots more exciting developments from us in 2019.”

Challenges has been launched on Dwarfs Gone Wild and Goldilocks and will soon be available on all Quickspin games.