SlotMatrix has struck a multi-state casino aggregation deal with existing US partner betPARX.
SlotMatrix, part of the EveryMatrix Group, will provide the operator with a library of content from a range of suppliers.
The deal will cover betPARX’s operations in New Jersey, Michigan and Pennsylvania and the development follows a deal between the two companies in March that saw EveryMatrix distribute its in-house game development content from Armadillo Studios and Spearhead Studios via the CasinoEngine.
Erik Nyman, President EveryMatrix Americas, said the move will “open the door to a huge variety of content from leading igaming suppliers,” adding that EveryMatrix is “very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”
Gil Bushkin, senior director of interactive marketing at betPARX, said EveryMatrix’s capabilities “support betPARX's vision of creating a superior casino app that offers a diverse and captivating gaming experience.”
