SBTech is to supply i-gaming operator Sky Betting and Gaming with a full sportsbook platform in Germany.
The operator will use SBTech’s betting platform, along with pricing, trading and risk management services. The deal also covers CRM, payments, reporting and automated bonusing tools.
Sky Bet’s German customers will benefit from localised products, content and payment methods, as well as betting features such as flexible cash out, enhanced accumulators and price boosts.
Jochen Weiner, managing director of Sky Bet Deutschland, said: "Our growth strategy is focused on agility and technological innovation and, as such, SBTech was a natural choice as our sportsbook and platform provider.”
Richard Carter, CEO of SBTech, added: "The deal with Sky Bet consolidates our position as the market-leading provider of sportsbook and platform solutions for premium operators worldwide.
“I’m particularly looking forward to overseeing close collaboration between our teams. Innovation is at the core of both of our organisations, and together we can push the boundaries of the sports betting industry, providing new products to customers in a wide range of territories.”
