XB Net, the provider of content for North American horse and greyhound racing, has announced the renewal of its ongoing distribution agreement with Sky Bet.
The deal extends XB Net’s provision of live pictures, data and betting services from a network of over 50 North American tracks – approximately 90 per cent of US horse racing – enabling Sky Bet to flexibly populate its programming schedule with a consistent pipeline of rapid-cycle betting opportunities that are proven to increase digital dwell-time for new and existing customers alike.
Sky Bet, whose parent company The Stars Group recently merged to form industry powerhouse Flutter Entertainment, bolsters its progressive portfolio of international betting rights for racing.
XB Net’s end-to-end solution grants access to horse races including the Preakness Stakes, the Belmont Stakes, the Pegasus World Cup and the Breeders’ Cup, alongside a suite of storied Stateside dog tracks.
Simon Fraser, senior vice president of international at XB Net, said: “It’s a real fillip to announce the renewal of our distribution deal with Sky Bet, a brand synonymous with longstanding racing success in the UK.
“Their support in bringing live North American racing to an engaged, recreational client-base has helped grow the appeal of our bespoke betting products. This continued collaboration is a validation of all our XB Net team’s hard work over the previous 12 months.”
