Online payment systems provider Skrill has entered into a partnership with loyalty and reward specialist Initial Rewards to launch a loyalty point store for Skrill’s VIP customers.
Joseph Hall, vice president of leisure and entertainment at Skrill, said: “The new store will allow us to offer a unique rewards scheme to all of our VIP customers, giving them incentive to keep using Skrill and building on our differentiation in the wider market place.”
Initial Rewards operates leading B2C loyalty schemes providing loyalty point stores, prize fulfilment, VIP gifting and customer retention programmes. The partnership with Skrill includes the launch of a loyalty point store through which Skrill customers can use points earned to purchase cash bonuses and products from top consumer brands.
Lee Reuben, managing director of Initial Rewards, said: “We’ve had a long-standing solid relationship with Skrill, and this partnership will allow us to serve its customers more effectively.”
