SIS, the leading provider of 24/7 betting services, is to unveil a new ground-breaking betting product at ICE London, alongside a showcase of its recently launched 24/7 Live Betting Channels.
At ICE Stand S2-180, delegates will be able to find out more about the innovative new gaming product, optimised for sportsbooks.
The new short-form betting product will help drive customer acquisition and retention for operators across the globe with its live gaming experience and is optimised for both pre-play and in-play betting.
SIS is planning the unveiling of the new product on its stand at 12pm on Tuesday, February 5, allowing delegates to see the exciting new product. There will also be opportunities to be entered into a prize draw to win cash.
SIS CEO Richard Ames, said: “We’re excited to reveal our innovative new product at ICE. While going into specific details at present would spoil the surprise, we are confident that our ground-breaking new gaming product will appeal to operators and bettors, capitalising on one of the industry’s fastest-growing verticals.”
