SIS, a supplier of betting products to retail and online operators, has announced the launch of a dedicated new greyhound channel, available in March.
The channel will incorporate the company’s greyhound rights from eight British tracks and three Irish tracks, as well as virtual greyhound racing, providing a betting event every three minutes throughout the day. Operators will have access to 42 meetings a week via the new channel, and the majority will be broadcast during prime-time afternoon and early evening slots. SIS will be broadcasting the greyhound racing with three camera angles, as opposed to current live pictures that feature one camera angle. The live pictures will be complemented with virtual racing in between live races to ensure continuous short form betting opportunities. Paul Witten, product director at SIS, said: “Our dedicated greyhound channel will be the market leading greyhound channel on offer to operators, with high-quality pictures, multi-angle viewing, rapid replays, and top quality virtuals. “Our teams have been pro-active in working with stadia to ensure they optimise their greyhound offer, and the stadia have increased investment in infrastructure and greyhounds trialling recently, to ensure the most competitive racing product possible in 2018. Coupled with quality virtual racing, our new channel provides operators with frequent short form betting opportunities which will help increase dwell time in-shop and online.”
