Multi-channel supplier SIS has extended its presence in Central and South America after securing a deal to supply its 24/7 Live Betting Channel to one of the region’s leading operators, Betcris.
Betcris will launch SIS’s 24/7 Live Mixed Racing Channel on its online sportsbook, which will provide short-form betting content throughout the day and deliver an engaging betting experience.
SIS’s 24/7 service includes exclusive live UK and Irish horse racing, along with international meetings from the likes of Dubai, Latin America, Mauritius and the US, as well as premium UK and Irish greyhound racing.
The emerging Latin American market is an important focus for SIS and forms an integral part of the company’s ongoing international growth strategy.
Paul Witten, commercial director at SIS, said: “We’re delighted to be delivering our 24/7 Live Betting Channel to Betcris, one of the leading operators within Latin America. Our service will significantly enhance its racing offering and provide Betcris’s customers with frequent betting opportunities across all times of the day.
“Latin America represents a significant opportunity and we are looking forward to working with the Betcris team to bring quality live racing to their customers.”
